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Investors decide
NOT to invest during the first 10 minutes of your presentation. This means you have
no more than that amount of time to get them interested. The investors should be
able to "get it" within the first 10 minutes, and they should see the opportunity
within the first five.
Why It's Important
You may not have a second
chance to tell your story. First impressions with investors become set in stone.
In addition, investors talk to each other, so if one investor doesn't buy your story,
the others will soon know.
How It Works
Your goal is to make an
investor want to meet with you again, and to give him the tools to be able to tell
someone else why he wants to do so.
Here are the guidelines for
your presentation:
First, assume the investor knows nothing about your industry. This means absolutely
no jargon, no acronyms, no insider terms.
Second, use a big-picture approach
(forget about sharing the details on which programming language you prefer). Tell
your story with five slides:
1) your market,
2) your team,
3) your competition,
4) your business model and how you're going to attack your market,
5) how you're going to make money and the return on investment for the investor.
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