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seedstage university
Concept Stage:
Business Fundamentals: Start operating like a real company.

By Gerald Youngblood and David Mackie
Managing Partners, seedstage.com
When it comes down to operating like a real company, the most critical fundamentals will center on financial controls and legal issues, and they should be in place from day one.

Why It's Important
Your credibility in the eyes of investors and venture capitalists during the financing process will be significantly increased when they see that you are operating like a real company.

How It Works
If your aim is to be a public company, start out with a good firm of public auditors. You will need them for taxes, your numbers will never be questioned and they'll help you set up financial controls.

From a legal standpoint: Be sure you're incorporated, that you understand the difference between an employee and a consultant, that you have a legal and well-understood agreement with Aunt Susie if you borrow money from her, that you didn't give Uncle Albert all the voting rights in exchange for $25,000.

Conduct your daily operations professionally: Don't pay for a service or product before you get an invoice, send your own invoices instead of just calling someone to tell them what they owe, keep good records so you know if that purchase were for a new PC or new tires for a car.

Never intermingle funds: Don't pay the babysitter out of the company checkbook, don't put office supplies on your personal credit card and plan to sort it out later, don't borrow money from the company when you're a little short.

DO:  
  • Find an accounting firm early on, preferably one that has experience with startups and that works with investors and venture capitalists.
DON'T:  
  • Forget that if the relationship between a company and its initial investors is not readily understood or is tangled, investors won't invest - it's too much trouble.
  • Forget that your numbers are going to be scrutinized eventually.
   

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