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Concept Stage:
Business Structure: Make it appeal to investors.

By Gerald Youngblood and David Mackie
Managing Partners, seedstage.com
The appropriate business structure is an "S" corporation or a "C" corporation. Don't get fancy. You'll have enough difficulty getting across the value of your concept without creating a complicated or unacceptable business structure.

Why It's Important
Venture capitalists look at who your investors are and how your company is structured, and they want to find that you're in the norm. Also, when they put money into your company, they want it to carry the company forward - not have the money go toward paying debts to your family and friends.

How It Works
Begin with a law firm that deals with venture capitalists day in and day out because it's so easy to make a misstep at this point. Here are some things to watch out for. You don't want a limited partnership or offshore headquarters. You don't want to create complicated relationships with your friends and family, like giving Aunt Ethel a veto. And you don't want to be locked in to paying back your friends and family at the wrong time or in the wrong way. An investor will want to see that whoever put in money before he did, can't get out before he can.

DO:  
  • Find a law firm that understands what venture capitalists want.
  • Make sure that the exit strategy for an investor can be as good as it is for your earlier sources of money.
DON'T:  
  • Plan on using financing rounds to pay back your family and friends.
  • Involve a lot of your family and friends.
   

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