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Concept Stage:
Capital Structure: Who's going to own how much of your company.

By Gerald Youngblood
Managing Partner, seedstage.com
Capital structure defines the ownership of a company over time. It is established through a capital plan, which is a forecast of future financing rounds and their respective impact on ownership for each shareholder. A capital table (cap table) provides a quick reference as to the exact ownership at a given point in time by class of stock.

Why It's Important
Investors will want this information before they will consider investing in your company. It's also important to you, for understanding the actual impact of future financing on your ownership.

How It Works
Most technology companies are structured as "C" corporations with two or more classes of stock: common and preferred. Preferred stock is entitled to a preference on dividends and liquidation. Typically, founders and employees will be issued common stock and options, and investors will receive one or more series of preferred stock, that is, Series A, Series B, etc. To see an example, you can download Microsoft Excel spreadsheets for capital plan and cap table here.

DO:  
  • Complete a capital plan and review it with your legal and accounting counsel.
  • Plan for more capital than you think you need.
  • Plan for a stock option pool equal to approximately 20% at the seed stage round.
  • Plan a 20X return for the seed stage investor within three to five years.
DON'T:  
  • Over-value your company in the early stages to the extent that your early investors will lose value on future rounds.
  • Create a complicated financing structure that will hinder or prevent future investment.
   

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