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Concept Stage:
Protect
your idea. |
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| It's important
that you work out how you're going to protect your idea and there are many forms
for doing so. Someone might try to use your technology, of course, but someone else
might simply copy your idea or come along to take away the market you create. Look
at the PC, for example. There was Apple with great PCs for $6,000, a price based
on much R&D, marketing, and capability. Then along came the IBM PC for $3,000
- half the price, nowhere near the capability. Apple's share of the market went from
97% to less than 10%. Quicken software is another example. The leading contenders
were offering their programs at $300 to $400. Quicken came in with a package at $39.95
and just took the market. So, in addition to patents and non-disclosure agreements, your plan should include
how you approach the business first to gain your position and then to hold it after
you have the customers. |
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