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Concept Stage:
Tell
your story the way they want to hear it. |
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| Above all, remember
that you are not the audience and therefore what interests you is irrelevant. Your
audience is a group of tough, sophisticated investors with a very short attention
span
and who know exactly what makes them decide to invest or not to invest. So here's a good first
step: make it an elevator story. This means you get on an elevator with someone who
says "What business are you in?" and you can tell him by the time you reach
the seventh floor. This does not mean talking fast. As an example, here's the elevator
story for seedstage.com: We help high tech companies go from nothing to the first
venture capital round, and to find all the resources they need to do it. |
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